Community

Adjacent to the Rio Rancho Golf Course

City

Rio Rancho

Client

AMREP— The Albuquerque MSA’s largest builder in the 1990’s

Year of study

1995

Target Market:

High end Townhouse living

Scope of services:

AMREP owned several parcels adjacent to the golf course.  After a long fought zoning battle on another parcel (also did a market study for that site), AMREP decided to develop the site as high end townhomes—a product type not typically associated with New Mexico’s largest producer of affordable single family homes. 

Market Study included:

Comparable sales information

Average Market Time

Average Price Range

Average Density

Architectural Style

Buyer Profiles

Amenities Offered

Marketing Plans

Pictures and site-plans of competing communities

Results:

AMREP was able to make a determination of the size of units, price range, suggested density, recommended layouts, heights, amenities, target markets, absorption rate, and marketing plan

Read the Report:

103 pages—10 megabytes PDF format